On Tuesday 9 November 2010 the AMFI – Amsterdam Fashion Institute has organized an international symposium entitled Beyond Green, The System of Fashion, in the World Fashion Centre in Amsterdam. The aim of the symposium was to provide information to students and teaching staff in higher education on new developments in sustainability and fashion.
The System of Fashion was the central theme of Beyond Green this year. The creation of a garment is a complex process: an endlessly long chain of processes which are often unethical, inefficient or cause pollution. It is therefore important to get more insight into the complexity of the manufacturing process, so that we can identify opportunities to produce in a more sustainable way. If the fashion industry wants the manufacturing process to be more sustainable, it is important to offer fashion students the knowledge they need to make it so. The students of today are the decision makers of tomorrow.
The sub-theme of this year’s programme was Jeans; one of world’s most popular garments but also made from one of world’s most environmentally unfriendly fabrics: cotton. Some of the speakers addressed the subject of Jeans in their presentation. The Beyond Gallery was also organized around Jeans and was called Station Blue. The gallery included presentations on innovative projects by young designers and grass-roots organizations, and exhibition stands manned by numerous companies connected with fashion, textiles and sustainability. See also: stationblue.wordpress.com
At Beyond Green the Free Fashion Challenge was launched. 15 fashion addicts from all over the world stopped buying clothes for one year. Free Fashion is a graduation project of Laura de Jong in collaboration with AMFI. With this challenge the meaning of consumption within the definition of fashion is being explored. Fashion students from the Netherlands, Australia, Japan, Israel, England and the United States have taken up this challenge along with Nannet van der Kleijn (creative director AMFI), Frank Jurgen Wijlens (lecturer visual culture and communication AMFI) and Ernestine Koelman (lecturer fashion drawing AMFI). See also: www.freefashionchallenge.com